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How to give visibility to your business near a Shopping Center
Shopping centers can be a great threat to long-standing businesses that are very close to them. However, what could be seen as a huge disadvantage can become an opportunity if we know how to play our cards well
our cards.

Thanks to the proximity of the CC to our business, we can use the different tools it offers us to take advantage of its large volume of people and attract part of your audience to our commerce.

We can cover specific needs that are not being attended to in the shopping center, offering alternatives based on personalization, close attention, quality, a more ecological vision or any other point that big brands cannot
offer.

4 ways to use the visibility of a shopping center to attract customers to a nearby business


  1. Promotional actions: we can carry out special promotional actions, such as workshops, tastings or free samples, with the aim of making your business known and informing potential clients of your proximity.
  2. Advertising: we can also take advantage of the advertising spaces offered by the shopping center itself, such as billboards or digital panels, to give visibility to our business and attract visitors to the shopping center. Use a striking message or the typical “just objective of increasing your visibility and attracting a broader audience.
  3. Events: shopping centers usually organize all types of events on their premises. Try to be present at these events or even sponsor some of them. This will give you great visibility.

Traditional businesses located near shopping centers. Opportunity or threat?

If we play our cards well, we can take advantage of the volume of people who visit these large stores to attract new customers to our business.

Remember, the key is to highlight what makes you unique and different from big brands.

Discover how to turn the proximity of a shopping center into a competitive advantage in our blog!

And if you want to take advantage of this opportunity that we told you about, you can see which of our spaces best suits your idea or your business.

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